Marc Massad is the Founder and CEO of Sportsify+ Consulting Group, a Dubai-based sports, media, lifestyle, and longevity consulting platform operating across the GCC and wider MENA region. With more than thirty years of professional experience in racket sports — spanning tennis, padel, and pickleball — and sixteen-plus years building his career and companies in the GCC, Marc has positioned himself at the intersection of athletic performance, commercial innovation, and human longevity.Beyond Sportsify+, Marc's venture ecosystem includes Kong Padel Inc., the Dubai Pro Pickleball Academy, and The Longevity District Dubai podcast. He is a founding member of the International Pickleball Padel Association (IPPA) and the Dubai Pro Pickleball Association (DPPA), and the architect of the SPAM+ TRPC certification system — positioned as the world's first unified coaching certification spanning tennis, racket sports, padel, and pickleball.Marc operates under the personal brand MM72, built on the philosophy "To Influence — To Promote — To Elevate." He is the author of The Second Life and host of The Longevity District Dubai podcast, and describes himself, fittingly, as a Renaissance Man — an operator fluent across racket sports, wellness, media, and consulting verticals
To partners, collaborators, and everyone building the future of sport and human performance alongside me,For more than thirty years, racket sports have been the foundation of my life — as a competitor, a coach, and now as a builder of ecosystems. What began as a career on court has become a broader mission: to elevate how the world trains, recovers, competes, and lives. Over sixteen years across the GCC, I have had the privilege of translating that mission into ventures that now span consulting, coaching certification, media, and longevity science.MM72 is the platform through which I bring these ventures together — Sportsify+, Kong Padel, the Dubai Pro Pickleball Academy, The Longevity District Dubai, and the SPAM+ TRPC certification system — under a single, disciplined vision. Each was built to solve a real gap in the industry: unified coaching standards across tennis, padel, and pickleball; a longevity framework grounded in both research and lived experience; and a consulting practice that helps organizations across MENA build sport and wellness platforms that last .
