Sportsify+ Consulting Group Sports Business & Ecosystem Consulting The parent platform behind the portfolio — advising on sport, media, lifestyle, and longevity ventures across the GCC/MENA region, built on 16+ years of embedded regional relationships.
Kong Padel Inc. International Design Patent · Adidas Collab in Progress Original padel equipment design brought from concept to patent — now moving toward a major-brand collaboration.
Academy Dubai Pro Pickleball Academy Coaching & Player Development Professional-grade pickleball coaching built on the same performance philosophy running through every MM72 property.
The Longevity District Dubai Human Optimization Media A media property built ahead of the curve — Dubai's own Longevity Authority now formalizes the exact space this podcast was built to explore.
M M 7 2 M M 7 2 L O N G E V I T Y D O C T R I N E — O N E - P A G E D E F I N I T I O N 3D: Detox / Dry / Drain The elimination doctrine of the MM72 ecosystem — “before you elevate, you eliminate.” 3D — Detox / Dry / Drain is the elimination doctrine at the foundation of the MM72 longevity system. It holds that no program of optimization, performance, or growth works reliably on top of a system that has never been cleared. Before capacity is built, the system must be emptied of what is degrading it — physically, mentally, and relationally
MM72 • SPORTSIFY+ CONSULTING GROUP TRPC+ 3D LONGEVITY PROTOCOLS Tri-Racket Certification Methodology | Unified Coaching & Longevity Accreditation Pathway DEFINITION TRPC (Tri-Racket Certification)+3D is a unified coaching certification system spanning tennis, padel, and pickleball — the first of its kind to certify coaches across all three racket sports under a single standard. The +3D layer extends the certification beyond technical coaching by integrating a Longevity Protocols Methodology, embedding longevity science directly into the coaching curriculum and assessment standard.
MM72 Consulting is where 30+ years in racket sports meets 16+ years of GCC market expertise. We advise brands, academies, and operators across the sports, media, lifestyle, and longevity space on positioning, growth strategy, and market entry across the GCC and MENA region. If you're building something in this space and need a partner who's operated on the ground — let's talk. #MM72 #SportsConsulting #GCC
Elite performance isn't built in a season — it's engineered over years. MM72 High Performance Athlete Development combines racket-sports coaching expertise with structured longevity and lifestyle protocols to develop athletes who compete and recover at the highest level, in tennis, padel, and pickleball. To Influence. To Promote. To Elevate. #MM72 #HighPerformance #AthleteDevelopment
A great athlete or academy deserves a brand that matches their level. MM72 Sports Branding Consulting helps sports entities in the GCC build visual identity, positioning, and market presence that actually lands — from concept to execution. If your brand isn't telling your story yet, we should talk. #MM72 #SportsBranding #Dubai
Community is the multiplier. MM72's Community Lifestyle Management (CLM) program builds structured, connected lifestyle communities around racket sports and longevity — turning individual clients into an engaged ecosystem. This is how you scale culture, not just clients. #MM72 #CLM #CommunityBuilding
Tennis. Padel. Pickleball. Three sports, one certification. MM72's Hybrid Rackets Certification Program is being built as a unified coaching credential spanning all three disciplines — with a full curriculum, governance framework, and assessor training behind it. The future of racket-sports coaching isn't siloed. #MM72 #RacketSports #Certification
Longevity isn't a trend — it's a discipline. The MM72 3D Longevity Lifestyle Doctrine certification pathway gives coaches and practitioners a structured system to guide clients through sustainable, science-informed lifestyle transformation. Built on the doctrines that define the MM72 method. #MM72 #Longevity #Certification
Performance pathways for every stage — from junior development to adult high performance. MM72's racket sports programs build technical skill, competitive readiness, and longevity-minded habits from the ground up, across tennis, padel, and pickleball. #MM72 #JuniorDevelopment #RacketSports 8. MM72 Lifetime Lifestyle Mental Mindset Consulting
Performance starts in the mind. MM72's Lifetime Lifestyle Mental Mindset Consulting helps clients build the mental frameworks that sustain high performance, discipline, and longevity — for life, not just for a season. #MM72 #MindsetConsulting #Longevity
Real change needs real guidance. The MM72 Lifestyle Mentoring Program pairs clients with structured, ongoing mentorship across racket sports, lifestyle, and longevity — built for people serious about long-term transformation, not quick fixes. #MM72 #Mentoring #LifestyleTransformation
Great sports businesses need more than passion — they need structure. MM72's Sports Entrepreneurship Startup Program guides founders building in the sports, media, and lifestyle space through positioning, strategy, and market entry across the GCC. Built by someone who's built it. #MM72 #SportsEntrepreneurship #StartupGCC
Extend the MM72 name into new markets. The MM72 Global Brand AMBASSADORSHIP AFFILIATE PROGRAM PARTNERS with Athletes,coaches , and operators worldwide to represent the MM72 doctrine system, drive community growth and share in the brand s expansion .